New Research About Kids’ Changing Perspectives on Digital Privacy
Smarty Pants Introduces New Research at PRIVO Children’s Digital Privacy Summit in LA
With children under age 18 accounting for 22% of the US population and collectively spending more time on digital than analog activities, it’s imperative we create a digital ecosystem that places privacy and safety at the forefront,” states Wynne Tyree, Founder and President of Smarty Pants.
Smarty Pants has identified six areas of the online experience where kids, tweens and teens say they could use help with (and can envision digital solutions to):
As with all things relating to youth perspectives and views, these six themes break down into actionable insights based on young people’s ages and stages, among other considerations.
presentation, delivered by Michael Desmarais, VP, Smarty Pants,
Video Recording of the Presentation:
About Smarty Pants
Smarty Pants is a market research and strategic consulting firm that partners with the world’s leading marketers to better understand and connect with their consumers. Since 2005 the company has specialized in the youth and family market, fielding qualitative and quantitative research and guiding corporations on brand opportunities, positioning, and communications. The woman- and minority-owned business has offices across the U.S. and is home to award-winning anthropologists, data scientists, developmental psychologists, and marketing executives who illuminate the business world with brilliant insights, inspiring stories, and ingenious solutions. https://www.asksmartypants.com/