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Engage Youth. Earn Trust. Stay Compliant.

PRIVO helps retailers engage youth audiences safely and legally—with tech and services built for COPPA, GDPR, and beyond.

 

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Unlock the Power of Youth in Retail

Kids, tweens, and teens are more than just future consumers—they’re key influencers in today’s shopping decisions. Engaging young audiences can drive sales, foster brand loyalty, and create richer in-store and online experiences for families.

PRIVO helps retailers tap into this opportunity with compliant, frictionless solutions designed to safely connect with youth under 18. From age verification to parental consent and privacy protection, our cloud-based platform ensures every interaction meets regulatory standards without compromising the customer journey.

PRIVO's age awareTM services and tools protect your brand and optimize your digital outcomes.

 

PRIVO's COPPA & GDPR compliant all-in-one identity and consent platform enables companies to block or safely and legally engage with kids, tweens, and teens, streamlining the connection and permission process with the parent.

 

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Smart Age & Role Gate

Your users personalized engagement starts here. PRIVO can identify your users with a combination of age and role-based tools to properly categorize the compliant registration flow and level of parental consent needed.
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Age & Identity Verification

Providing multiple online and offline verification methods. Offered stand alone or embedded into PRIVO's identity suite.
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Account Creation

Kid and adult initiated account creation is available. Offering tiered account creation at the age, role, or feature level.
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Family Friendly Single Sign On

The PRIVO iD is an online federated identity aimed for kids, teens and families. Give your users a simplified way to sign into your online properties, eliminating the need to remember multiple usernames and passwords. 
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Verifiable Parental Consent

Just-in-time consent on a sliding scale, providing a framework to provide various methods for identity verification and relationship assurance levels, complying with regulations like COPPA, GDPR and new US state regulations.
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Family Consent Management Portal
 
Providing a family permission management dashboard where parents can manage consent for their child(ren) in one place for an entire property, specific feature or activity.

Simplify Regulatory Compliance with Confidence
Effortlessly meet the requirements of global privacy laws and regulations while building trust with your audience.

Our regulatory-driven technology platform empowers brands to deliver a safe, compliant, and seamless experience for young consumers and their families across international jurisdictions. Whether your company needs to enable child-safe & privacy protected interactions or restrict minors from certain services, we provide the tools and expertise to ensure compliance.


With PRIVO’s signature Kids Privacy Assured Program, we help businesses stay ahead of evolving regulations and demonstrate the highest standards of compliance, due diligence, and social responsibility—earning the trust of consumers, parents, and regulators alike. Our solutions ensure that your digital properties align with:

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As an FTC-approved COPPA Safe Harbor since 2004, PRIVO is trusted by leading family brands to simplify compliance while protecting young audiences.

Partner with PRIVO and turn compliance into a competitive advantage.

Benefits:

Why Work with PRIVO?

For over 20 years, PRIVO has been the global leader in youth privacy, identity, and consent management—trusted by top-tier brands to help them safely and legally engage with minors online. Our solutions ensure a privacy-enhanced, seamless experience for young users and their families across jurisdictions, all while reducing risk and operational complexity.

  • Trusted by Leading Brands
    Join the world’s most recognizable brands in delivering best-in-class compliance, security, and user experience.

  • Simplified Compliance, Reduced Risk
    We handle the heavy lifting across COPPA, GDPR-K, the Children’s Code, and emerging global and state privacy laws.

  • Enable the Full User Journey
    Don’t lose users at the door—allow them to age up and unlock features over time while staying safely engaged.

  • Smart Parental Consent Workflows
    Trigger parental consent only when necessary—no extra steps for users who don’t need them.

  • Frictionless Youth Experiences
    Deliver age-appropriate interactions without frustrating hurdles—tailor the journey to keep trust and engagement high.

  • Future-Proof Your Digital Properties
    “Park” user age with PRIVO and retain a persistent, privacy-respecting service ID as users grow.

  • Cost-Effective & Developer-Friendly
    PRIVO’s API-first platform integrates seamlessly with your stack, saving time, budget, and engineering effort.

  • Streamlined Operations
    Reduce overhead and manual compliance work with our automation-ready platform and services.

  • Minors’ Data, Handled Right
    Let our team navigate the legal and security complexities of managing youth identity—so yours doesn’t have to.

With PRIVO, compliance isn’t just a checkbox—it’s a competitive advantage. Build trust, increase engagement, and deliver a seamless experience for the whole family.

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Ready to Engage the Next Generation — Safely and Legally?

See how PRIVO can help you build safer, smarter experiences for young users.
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