Our Story

PRIVO is arguably the first venture designed from the ground up to address minors’ digital identity and privacy. In 2000, PRIVO Co-founder/CEO Denise Tayloe found herself challenged to address the newly minted COPPA requirements while developing the execution plan for a minors’ digital marketing service she was exploring with her brother, Ken Tayloe. This experience sparked a new idea for a business enterprise to help all companies who attract children to address minors’ digital privacy and obtain consent to compliantly engage with children and their families. In considering solutions for their own business problem, PRIVO was born.

Over the years, PRIVO actively engaged in consulting with corporations and organizations, many struggling to interpret these new requirements. The company’s leadership invested time and attention to deeply understand the operational challenges introduced by minors’ privacy compliance requirements, experimenting with pilot software approaches and early implementations to help others meet their business objectives while complying. The company focused on building credibility for its specialized expertise, while collaborating with policy makers and building professional services to support companies as they began to respond. Many of the company’s core team members have significant experience as operators leading youth-directed digital businesses, ensuring that PRIVO’s understanding of the pain points confronted by its customers is deep and authentic.

Early on, PRIVO established relationships with major players in enterprise identity and began laying the groundwork to solidify the company’s long-term business strategy as a specialized provider of minors’ identity and privacy tech solutions.

The world looks a lot different than when we first started this journey, instead of using flip phones to text and dial up with AOL, we now have the world at our fingertips with 'smart' phones, tablets and connected devices. The demand for privacy in a connected AI world is now fundamental and growing in importance with consumer recognition.