Search

PRIVO's Program Standards

PRIVO-kids-privacy-assured.svg
PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet.
PRIVO-parents.png

PRIVO helps organizations around the world demonstrate their commitment to protecting children and teens online. Through independent certification, privacy compliance programs, age verification, and parental consent services, PRIVO helps companies meet legal requirements while giving families greater confidence in the digital experiences they use.


What do the PRIVO Verified Shields Mean?

When you see a PRIVO Verified Shield, or a PRIVO COPPA Safe Harbor Certified Seal, on a website, app, game, or connected product, it means the organization has chosen to work with PRIVO to help demonstrate its commitment to protecting children and teens online. The sections below explain what each PRIVO program represents.

PRIVO-safe-harbor-certification.svg

COPPA Safe Harbor Certified

PRIVO is approved by the US Federal Trade Commission (FTC) as an authorized Safe Harbor under the Children's Online Privacy Protection Rule (COPPA). Program members agree to submit to PRIVO’s oversight and consumer dispute resolution process. Members must meet definitive standards to assure that they are fully compliant with COPPA, offering a comprehensive service that includes auditing a digital property as it relates to children's privacy, parental notice and consent, and best practices for safer online communities. In addition to yearly audits and quarterly reviews, PRIVO conducts monitoring and consulting on a regular basis. Such standards must be strictly adhered to in order to ensure safe and responsible online interaction between online properties and children under the age of 13. 

Click to view COPPA certified members

PRIVO-general-data-protection-privacy-assured.svg

PRIVO GDPRkids™ Privacy Assured Program

The PRIVO GDPRkids™ Privacy Assured Program supports child directed services known as Information Society Services under the General Data Protection Regulation, to comply with the requirements of this new legislation. It impacts any child directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but our team of privacy experts audit child directed services, provide support to ensure compliance with the regulation and award a Privacy Assured Shield to services that meet the program requirements. PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.

Click to view GDPRkids™ Privacy Assured members

Childrens_Code

Children’s Code Program

PRIVO supports online services to meet the requirements of the Children’s Codes, building privacy & safety by design into their digital experiences, to protect children and their brand.  PRIVO makes sure member companies have the best interests of the child and have a policy and process in place for assessing this if applicable.

A Data Processing Impact Assessment is conducted and maintained if required and PRIVO assess the online service against the requirements of the codes and identify risks and implement controls. In addition, PRIVO makes sure privacy & safety by design practices for existing services and future product development are considered across the organization/business through training and policy creation.

seal-student

Student Digital Privacy Protection

PRIVO helps websites operators, app developers and EdTech companies comply with multiple regulations and best practices with our streamlined Student Digital Privacy Protection Compliance Program. A thorough privacy risk and compliance assessment is conducted. Scanning technology is used, in conjunction with manual reviews to provide Software Monitoring Reports that give a transparent view of the tracking on sites and in mobile applications.

PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.

 

 

What does powered by mean?

PRIVO-iD-family-friendly.svg

The PRIVO iD represents PRIVO's COPPA / GDPR compliant family friendly customer Identity and permission management platform. The solution enables a parent to give permission to an online property to legally collect personal information (i.g., email addresses, SMS identifiers, photos or audio) from a child, or to allow the child access to community features where they may post, share or communicate their personal information with others.

The PRIVO iD Platform utilizes a sliding scale for verification and authorization which adapts to the specific data use and disclosure risk associated with the feature the child seeks to access. By using this sliding scale, the PRIVO iD Platform offers a solution that is tailored to the specific features an online property offers, making parental verification easy, convenient and scalable.   

Why is Parent Permission Required?

ico-shield

Many countries have laws designed to protect children and teens online. Depending on where you live, your child’s age, and the digital service being used, companies may be required to obtain a parent or guardian’s permission before collecting, using, or sharing a young person’s personal information. These requirements may arise under privacy, online safety, age assurance, or other consumer protection laws.

In the United States, the Children’s Online Privacy Protection Act (COPPA) requires operators of websites, apps, games, connected devices, and other online services to obtain verifiable parental consent before collecting personal information from children under 13. In addition, a growing number of state privacy and online safety laws require parental involvement or consent in certain situations, including for some teens or specific online activities.

Around the world, many other privacy, online safety, and age assurance laws also require parental involvement in certain situations. Some apply to children under 13, while others extend protections to older teens or require parental consent for specific activities.

In the European Union, the General Data Protection Regulation (GDPR) requires parental consent for certain online services when a child is below the digital age of consent Member States may set that age between 13 and 16.

These laws are intended to give parents greater visibility and control over how their children’s personal information is collected and used online. 

When you are asked to provide verifiable parental consent through PRIVO, it is because the organization is complying with legal requirements designed to help protect children and teens online. PRIVO helps verify that permission securely while protecting your family’s privacy.

Raise a Privacy Concern

If you have any concerns with the privacy practices of an online property that displays a PRIVO COPPA Certified Seal or Kid’s Privacy Assured Shield please contact us.

We investigate all eligible complaints.

To raise a privacy concern, please click here.

Here’s a few of our

Certified Program Members

Visit PRIVO's Discovery Platform to see more!

PRIVO Protect

PRIVOPROTECT logo-06

Protect your children online with PRIVO Protect, a FREE Minors Protection Registry 

Alert digital providers and advertisers that your child’s device(s), email and/or phone number are associated to a minor and may not be granted access to age-restricted or parent-specified services.

We invite you to be the first to join our new program supporting all parents to better protect their families online.

Also check out our new Tech Safety Directory. Our team of privacy experts (and parents) have selected the best resources, guides and tools to help you keep your kids protected and safe online to provide a one-stop shop for information and services to keep your kids protected while they explore online..

By pre-registering, you will be one of the first to put big tech on notice that your child is knocking at their digital door. 

Pre-Register Now

Want to Know if You or Your Child’s Data is in the PRIVO iD system?

 
Go to my.PRIVO.com and select sign in. Then click on password help. If your email is in our system, you will be able to reset your password and access your account information that includes consent requests. You can also contact PRIVO direct to look up your data by filling out this form.
 
PRIVO complies with the rights given to EU Citizens under the General Data Protection Regulation (GDPR) and extends these rights to all. These rights are as follows:
  • to correct the personal data we have about you;
  • to withdraw your consent to the processing of your personal data;
  • to obtain a copy of the personal data we hold about you;
  • to have your personal data deleted;
  • to transfer your personal data to another controller to provide you with services;
  • to restrict the personal data we have;
  • to request we stop processing your personal data.
You can action any of these rights by contacting us at: .
 

Have questions?

Visit PRIVO's Help Center