PRIVO's Program Standards

PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet.
 PRIVO offers certification and compliance programs that support their members to meet privacy compliance for the Children’s Online Privacy Protection Act (COPPA), the EU General Data Protection Regulation (GDPR) as it relates to children and US Student Digital Privacy regulations. 

What do the PRIVO Verified Marks Mean?


COPPA Safe Harbor Certified

PRIVO is approved by the US Federal Trade Commission (FTC) as an authorized Safe Harbor under the Children's Online Privacy Protection Rule (COPPA). Program members agree to submit to PRIVO’s oversight and consumer dispute resolution process. Members must meet definitive standards to assure that they are fully compliant with COPPA, offering a comprehensive service that includes auditing a digital property as it relates to children's privacy, parental notice and consent, and best practices for safer online communities. In addition to yearly audits and quarterly reviews, PRIVO conducts monitoring and consulting on a regular basis. Such standards must be strictly adhered to in order to ensure safe and responsible online interaction between online properties and children under the age of 13. 


PRIVO GDPRkids™ Privacy Assured Program

The PRIVO GDPRkids™ Privacy Assured Program supports child directed services known as Information Society Services under the General Data Protection Regulation, to comply with the requirements of this new legislation. It impacts any child directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but our team of privacy experts audit child directed services, provide support to ensure compliance with the regulation and award a Privacy Assured Shield to services that meet the program requirements. PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.


Student Digital Privacy Protection

PRIVO helps websites operators, app developers and EdTech companies comply with multiple regulations and best practices with our streamlined Student Digital Privacy Protection Compliance Program. A thorough privacy risk and compliance assessment is conducted. Scanning technology is used, in conjunction with manual reviews to provide Software Monitoring Reports that give a transparent view of the tracking on sites and in mobile applications.

The program includes compliance with the following:

  • Family Educational Rights and Privacy Act (“FERPA”)
  • Protection of Pupil Rights Amendment (“PPRA”)
  • Student Online Personal Information Protection Act (“SOPIPA”)
  • California AB 1584, Education Code section 49073.1 – Privacy of Pupil Records: 3rd-Party Digital
  • California Education Code 49073.6 – Collection of Student Information from Social Media
  • Student Privacy Pledge 

PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.

What does powered by mean?


The PRIVO iD represents PRIVO's COPPA / GDPR compliant family friendly customer Identity and permission management platform. The solution enables a parent to give permission to an online property to legally collect personal information (i.g., email addresses, SMS identifiers, photos or audio) from a child, or to allow the child access to community features where they may post, share or communicate their personal information with others.

The PRIVO iD Platform utilizes a sliding scale for verification and authorization which adapts to the specific data use and disclosure risk associated with the feature the child seeks to access. By using this sliding scale, the PRIVO iD Platform offers a solution that is tailored to the specific features an online property offers, making parental verification easy, convenient and scalable.   

Dispute Resolution

If you have any concerns with the privacy practices of an online property that displays a PRIVO COPPA Certified Seal, or lists PRIVO as their dispute resolution provider, contact us.

We investigate all eligible complaints and mediate solutions between users and websites.

To file a dispute, please send an email to:

Here’s a few of our

Certified Program Members


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