PRIVO's Program Standards

PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet.
PRIVO offers certification and compliance programs that support their members to meet privacy compliance for the Children’s Online Privacy Protection Act (COPPA), the EU General Data Protection Regulation (GDPR) as it relates to children and US Student Digital Privacy regulations. 

What do the PRIVO Verified Shields Mean?


COPPA Safe Harbor Certified

PRIVO is approved by the US Federal Trade Commission (FTC) as an authorized Safe Harbor under the Children's Online Privacy Protection Rule (COPPA). Program members agree to submit to PRIVO’s oversight and consumer dispute resolution process. Members must meet definitive standards to assure that they are fully compliant with COPPA, offering a comprehensive service that includes auditing a digital property as it relates to children's privacy, parental notice and consent, and best practices for safer online communities. In addition to yearly audits and quarterly reviews, PRIVO conducts monitoring and consulting on a regular basis. Such standards must be strictly adhered to in order to ensure safe and responsible online interaction between online properties and children under the age of 13. 


PRIVO GDPRkids™ Privacy Assured Program

The PRIVO GDPRkids™ Privacy Assured Program supports child directed services known as Information Society Services under the General Data Protection Regulation, to comply with the requirements of this new legislation. It impacts any child directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but our team of privacy experts audit child directed services, provide support to ensure compliance with the regulation and award a Privacy Assured Shield to services that meet the program requirements. PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.


Student Digital Privacy Protection

PRIVO helps websites operators, app developers and EdTech companies comply with multiple regulations and best practices with our streamlined Student Digital Privacy Protection Compliance Program. A thorough privacy risk and compliance assessment is conducted. Scanning technology is used, in conjunction with manual reviews to provide Software Monitoring Reports that give a transparent view of the tracking on sites and in mobile applications.

PRIVO conducts yearly audits and quarterly reviews, in addition to monitoring and consulting on a regular basis.

What does powered by mean?


The PRIVO iD represents PRIVO's COPPA / GDPR compliant family friendly customer Identity and permission management platform. The solution enables a parent to give permission to an online property to legally collect personal information (i.g., email addresses, SMS identifiers, photos or audio) from a child, or to allow the child access to community features where they may post, share or communicate their personal information with others.

The PRIVO iD Platform utilizes a sliding scale for verification and authorization which adapts to the specific data use and disclosure risk associated with the feature the child seeks to access. By using this sliding scale, the PRIVO iD Platform offers a solution that is tailored to the specific features an online property offers, making parental verification easy, convenient and scalable.   

Why is Parent Permission Required?


There are laws in the US, UK, EU and other countries that require parent consent before a service can collect or process a child’s data.

For example, in the United States the Children’s Online Privacy Protection Act (COPPA) requires that operators of websites, apps and other online services must first obtain a parent’s verifiable consent before they collect personal information from a child 12 or under any.

In some cases, due to other laws in the US, even a minor (under 18) might need parent permission to engage in activities where they might share their personal information.

The EU’s General Data Protection Regulation (GDPR) has set the age of consent at 16, meaning users 15 years and younger need parent consent where applicable. However, member states can choose a younger age down to 13. 

Raise a Privacy Concern

If you have any concerns with the privacy practices of an online property that displays a PRIVO COPPA Certified Seal or Kid’s Privacy Assured Shield please contact us.

We investigate all eligible complaints.

To raise a privacy concern, please click here.

Here’s a few of our

Certified Program Members

Visit my.PRIVO to see more!



Protect your children online with PRIVO PROTECT, a FREE Minors Protection Registry 

Alert digital providers and advertisers that your child’s device(s), email and/or phone number are associated to a minor and may not be granted access to age-restricted or parent-specified services.

We invite you to be the first to join our new program supporting all parents to better protect their families online.

Also check out our new Tech Safety Directory. Our team of privacy experts (and parents) have selected the best resources, guides and tools to help you keep your kids protected and safe online to provide a one-stop shop for information and services to keep your kids protected while they explore online..

By pre-registering, you will be one of the first to put big tech on notice that your child is knocking at their digital door. 

Pre-Register Now

Want to Know if You or Your Child’s Data is in the PRIVO iD system?

Go to and select sign in. Then click on password help. If your email is in our system, you will be able to reset your password and access your account information that includes consent requests. You can also contact PRIVO direct to look up your data by filling out this form.
PRIVO complies with the rights given to EU Citizens under the General Data Protection Regulation (GDPR) and extends these rights to all. These rights are as follows:
  • to correct the personal data we have about you;
  • to withdraw your consent to the processing of your personal data;
  • to obtain a copy of the personal data we hold about you;
  • to have your personal data deleted;
  • to transfer your personal data to another controller to provide you with services;
  • to restrict the personal data we have;
  • to request we stop processing your personal data.
You can action any of these rights by contacting us at: .

Have questions?

Visit PRIVO's Help Center