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Toys & Connected Play

Fostering Robust and Compliant Digital Relationships.


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Safely, and legally engage with kids. Streamline the connection to the parent to enable:

  • Age-appropriate communities
  • Analytics
  • Birthday clubs
  • Contests and competitions
  • Cross platform promotion & partner access
  • Mailings
  • Newsletters
  • Online purchases
  • Personalized brand engagement
  • Push notifications
  • SMS payments
  • Uploading and sharing videos & images
  • Shareable wish lists
  • Toy activation


The Leader in Children’s Online Privacy, Identity & Consent Management

Companies need a reliable approach to confidently distinguish age-appropriate transactions in a manner consistent with regulatory compliance requirements and obtaining custodial consent where needed, while preserving a frictionless experience for the end user.

Engineered specifically to address minors online, PRIVO’s specialized suite of cloud-based solutions and services cover the entire spectrum of identity and privacy needs for companies whose business objectives involve engaging directly or indirectly with youth under the age 18.

The PRIVO iD Platform Drives a Better Digital Strategy

PRIVO’s COPPA & GDPR compliant platform is engineered and designed to optimize the experience of engaging with kids and their families. Expect better outcomes when children are not marginalized online, and they can be truthful about their age and receive the correct protections to responsibly engage.  

Smart Age & Role Gate™

Your users personalized engagement starts here. PRIVO can identify your users with a combination of age and role-based tools to properly categorize the compliant registration flow and level of parental consent needed. Blocking features are available.
Age & Identity Verification

Embed the PRIVO verification widget directly into your website, app or game to make age checks a seamless experience within your existing flow. Providing multiple online and offline verification methods.
Account Creation

Kid and adult initiated account creation is available. Offering tiered account creation at the age, role, or feature level.
Family Friendly Single Sign On

The PRIVO iD is an online federated identity aimed for kids, teens and families. Give your users a simplified way to sign into apps, sites, and games, eliminating the need to remember multiple usernames and passwords. 

Verifiable Parental Consent

Just-in-time consent on a sliding scale, providing a framework to provide various methods for identity verification and relationship assurance levels, complying with regulations like COPPA, GDPR and the Children’s Code.
Family Consent Management Portal
Providing a family permission management dashboard where parents can manage consent for their child(ren) in one place for an entire property, specific feature, or activity.

Already Verified
PRIVO iD Accounts

Users that already have an existing verified account can login just once with their PRIVO iD, in a convenient and age-appropriate manner, eliminating the need to share personal information like an email or phone number, and having to remember multiple usernames and passwords.

Parents can authenticate to PRIVO’s verification widget saving them time & effort from having to verify their identity every time verifiable parental consent is needed, streamlining the consent process and account management.

The PRIVO iD is privacy preserving, presenting a user as a unique identity to each online service prohibiting the ability to correlate accounts across multiple services.

Kids Privacy Assured by PRIVO badge

Demonstrate Regulatory Compliance

PRIVO’s signature Kids Privacy Assured Program helps companies navigate the online privacy landscape. We can help your company demonstrate the highest level of compliance, due diligence and social responsibility to consumers, parents and law enforcement agencies, ensuring your company’s existing and proposed digital properties are compliant with: COPPA, GDPR (as it relates to minors), the Children’s Code, and other regulations and best practices protecting kids and student privacy.

Get it right with the fastest growing user segment online!
Learn how PRIVO can help you navigate the digital identity landscape for young audiences and their families.


Trusted by leading brands