PRIVO Relaunches Student Digital Privacy Program Amid Rising EdTech Scrutiny

As regulators crack down on EdTech providers use of student data, PRIVO is pleased to announce the relaunch of its Student Digital Privacy Program supporting companies with a comprehensive, compliance-ready framework.

The announcement comes as millions of students have returned to classrooms, and as lawmakers, regulators, and parents are demanding stronger safeguards for student data. This is an era where AI is increasingly embedded in educational tools introducing new privacy risks. These risks require greater transparency and controls to secure student data and prevent misuse.

“Voluntary pledges and seals are no longer enough,” said Denise Tayloe, CEO of PRIVO. “The FTC has made clear that edtech companies, not schools, bear the responsibility for protecting student data. With AI accelerating, companies must prove compliance, not just promise it. Our updated program provides the assessments, and ongoing monitoring they need to stay ahead of regulations and build trust with schools and parents.”

Why PRIVO, Why Now

• Regulatory Shift  – More than 40 states have passed student privacy laws, and federal enforcement is intensifying. The Edmodo COPPA enforcement case alone shows that relying on schools for consent is no defense. 
  
  
• AI Pressure – Integrating AI into classrooms without clear privacy guardrails puts companies at risk. AI tools must be vetted for privacy, data minimization, and transparency before deployment.
  
  
• Pledge Retired – With the Student Privacy Pledge sunset, schools and districts are looking for trusted providers. PRIVO is recommended by FPF as the credible path forward. PRIVO’s rigorous program combines expertise and hands-on consulting. It’s not simply best practice benchmarks.

What the Program Delivers

PRIVO’s Student Digital Privacy Program is more than a trust mark. It’s a compliance framework that includes:

• Compliance across federal and state student privacy laws
  
  
• Hands-on assessments & consulting, not just policy reviews
  
  
• Continuous monitoring to ensure compliance keeps pace with product and regulatory change

The Stakes for EdTech

Failure to comply can mean fines, lawsuits, lost district contracts, and reputational damage. Compliance provides market differentiation, builds trust, and ensures smoother adoption in schools.

“Schools need to know that EdTech providers are privacy safe for students,” stated Claire Quinn, PRIVO’s Chief Privacy Officer. “PRIVO’s program gives edtech providers the trusted oversight they need to thrive responsibly.”

About PRIVO

PRIVO (Privacy Vaults Online, Inc.) is the leading global provider of youth privacy and consent management solutions, and an FTC-approved COPPA Safe Harbor. For over 20 years, PRIVO has helped companies protect children’s data, meet global regulatory requirements, and build trust with families.

For more information on PRIVO’s Student Digital Privacy Program, visit: 
https://www.privo.com/student-digital-privacy