How much does it cost?

The PRIVO iD is FREE. There may be members in the network that have an optional or required paid membership/subscription, in app purchases and/or a fee to download the app. That information will be readily available in the respective property online directory listing.

I don’t have kids. Can I still sign up for a PRIVO iD?

Yes, the PRIVO iD is available to the general public, not just parents and children. Look for PRIVO iD to be accepted at places that want to offer enhanced privacy protection and ease of access for their visitors.

What is PRIVO-Lock™?

As a FTC approved Children’s Online Privacy Protection Act (COPPA) Safe Harbor, PRIVO recognized the technological challenges that getting verifiable parental consent can present. So, PRIVO created a suite of online technology services, collectively called the PRIVO-Lock system, that simplifies the process of creating user accounts, logging into those accounts, and, where the user may be a child, securing verifiable parental consent. The PRIVO-Lock system is the backbone to the PRIVO iD. You may see the PRIVO seal and/or the ability to sign up or sign in with a PRIVO iD on a PRIVO-Lock enabled online service. This indicates that the online service is a member of the PRIVO-Lock technology, but it is not operated by PRIVO. In some cases, an online service may be using PRIVO-Lock (or portion thereof) without offering the opportunity to sign up for or sign in with a PRIVO iD.

Note: PRIVO-Lock enabled properties may or may not be specific to children’s online services and may be used by people of all ages, especially when there is a need for delegated consent management.

Why do I have to register?

There are lots of things that you can do online without registering, but to fully participate in all of the fun activities on some sites, apps and games, kids and sometimes parents have to create an account, in addition to parents having to give proper permission for the child to access a site, app, service or just a single feature or activity, like being able to upload a video file.

How do I create a PRIVO iD?

You can sign up with PRIVO directly by clicking on “sign up” or you can go to any one of the online properties that use the PRIVO-Lock registration system. Just look for the PRIVO iD sign in button.

How do I create a strong password?

Your password is personal to you and should be really easy to remember, yet really difficult for someone else to figure out. Make up a sentence or a phrase that is special to you and change it into your own secret code. For example: Jack and Jill went up the hill to fetch water becomes: J&Jwuth2fw

How do I verify my PRIVO iD account?

PRIVO offers online and offline methods of adult attribute verification. The most basic verification for your account is to click on the verification link sent to you via email after you sign up for your account. To have a higher level of verification, which is sometimes needed to provide consent to a minor, online methods may include an adult providing us with a credit card number, partial social security number, driver’s license number, or employer ID. We utilize third-party sources to verify this information and do not store any of this information or use it for any other purpose but for verifying your identity. Please contact us at for more information on our verification partners. Offline verification methods may include phoning our customer service number, in person verification, interacting with customer service using voice over internet protocol, filling out and signing a permission form, then faxing, mailing or scanning it in and emailing it back to us.

How can I check if I already have a PRIVO iD?

The easiest way is to sign in directly with PRIVO or the site/app/service you think you registered on that uses PRIVO-Lock. You can reset your password if need be. If we don’t recognize your username or email, then you can sign up for your PRIVO iD. If you are certain you created an account and cannot get in, you can also contact our customer support team and they would be more than happy to help you.

What are the browser requirements?

PRIVO supports current versions of Internet Explorer, Google Chrome, Firefox, and Safari on both desktop and mobile devices.  No downloads are required in order to create or administer a PRIVO iD.

Why do children need permission?

The Children’s Online Privacy Protection Act (COPPA) requires that operators of websites, apps and other online services must first obtain a parent’s VERIFIABLE permission before they are allowed to collect from a child 12 or under any personally identifiable information (PII). PII might be necessary to engage in activities such as to join or receive alerts from a site, app, game and/or online service.

Why is parent verification necessary?

Under COPPA it is necessary to obtain “verifiable parental consent” in order to allow a child under 13 or in some cases due to other laws, even a minor (under 18) to engage in activities where they might share their personal information. For kids registering, PRIVO requires users to provide a parent/guardian’s email address so that we can notify the parent that his/her child has registered at  PRIVO or another site / app in the PRIVO iD network. A request is then sent to the parent/guardian to consent to their child’s membership and to finish the creation of their secure and private family account. All kid accounts must have a parent linked or associated to it. Even if a parent starts the registration process, we still send a verification email to the parent to fully activate the account. To have access to certain features on PRIVO and other sites and apps in the PRIVO iD network, sometimes a higher level of parental identity verification and consent is needed.

How do I verify I am an adult?

PRIVO offers online and offline methods of adult verification. Online methods may include an adult providing us with a credit card number, partial social security number, driver’s license number or employer ID. We utilize third-party sources to verify this information and do not store any of this information or use it for any other purpose but for verifying your identity to establish a verified adult attribute for account creation. Please contact us at for more information on our verification partners. Offline or asyncronis verification methods may include phoning our customer service number, conducting an interview via VOIP, in person verification, filling out and signing a permission form, then faxing, mailing or scanning it in and emailing it back to us.

If I choose credit card for my verification method, will you charge my credit card?

You can safely provide adult verification through a free credit card process.

Your credit card will be TEMPORARILY CHARGED a nominal $1.00 charge through your individual bank, processed by the credit card gateway and then credited back to your account. The $1.00 charge will be processed immediately, but the credit may not appear on your statement until the NEXT BILLING CYCLE. This is necessary in order to be sure that your credit card is being presented by the legal card holder.

All information is secure and your credit card number will not be retained or used for any other purpose.

NOTE: Some banking institutions will not allow an online $1.00 transaction. If you experience difficulties, please choose another verification method. If that doesn’t work, then contact the customer support team.

Can my child sign up for sites, apps, contests or other online services that accept the PRIVO iD without my permission or being notified?

Depending on the online property’s activities/features and personal information collected, you may just receive a notice and the option to opt your child out of that property or you will be asked to opt-in and give or deny permission. Some sites, apps, games and online services, are not collecting any personal information from kids and do not need to get permission from a parent to allow that child to play. In this case, if your child signs up for an online property using his/her PRIVO iD, you will be able to see it in your Account and Settings.

The child’s PRIVO iD delivers to the service provider a basic bundle of non personal information at the time the child user authenticates to the online service. This allows the online service to deliver a more contextual experience base on age, gender and general jurisdiction (for instance a zip code or country code). The authenticated child PRIVO iD can be used to initiate a specific consent request while the child remains in “play now” mode with no PII being requested or collected.

How can I control what my child can do on each individual online property they sign up for?

If your child signs up using his/her PRIVO iD, the parent/guardian will be sent a notification or request to opt in or out of the service. Depending on the service, you will be directed to a permission page where you can turn on and off features that property offers, in addition to understanding what personal information is collected and authorizing its use with or within a specific feature or activity. In addition, both you and your child can visit PRIVO directly and establish pre-authorization for services that exist within the PRIVO iD network. Your choices can always be managed in your “Account & Settings” when you login directly with PRIVO.

Can I block a site, app or game from my child?

If the app, site or game uses PRIVO for registration, you can deny them permission to create an account or sign in.  If the online property allows users to play / enter without signing in or collecting any personal information, then we cannot give you direct control of blocking it from your child.

What is the difference between my username and display names?

The username and display name are separate, and serve distinct purposes for a user’s account.  Your username will be the name that you login to this and other PRIVO-Lock™/ PRIVO iD enabled sites. Be sure you write it down and store it somewhere safe. If you are a teen or an adult, the username may be an email address if you choose. At this time, children cannot use an email address for their username. The display name can be visable publicly and is how and what others will know you by. For example, you or your child may play a game and want to be on the leaderboard. Your display name will be shown on the leaderboard, not your username.


As a parent you can create a default display name, but we encourage children not to use a linkable display name across multiple online properties, as this can become a new form of personal information. Instead, we recommend kids to create a different display name on an online service by online service basis.

When you sign up with PRIVO, you will first create a username. Depending on the sites, apps, games and other online services you and your child(ren) engage with, you will be prompted to create a different display name for each online property if needed. Picking a good username and creating a display name with no personal information can help you protect yourself online.

Can our PRIVO iD profile be made public?

Your PRIVO iD is not made public. You may use your PRIVO iD to sign up for an account, but would need to create a display name if you choose to engage in an activity or feature that needs to make your profile public.

How do I add kids to my account?

Go to Account and Settings > My Kids. There you can add kids.

Can I link my husband /wife or another guardian to my child’s account?

This is something we are working on and we will have in the near future.

Can I delete my account?

Yes. Contact PRIVO customer support via email at or call us at 1-866-567-7486 or 1-571-297-1799 if you don’t live in the U.S. or Canada.

Can I delete my child’s account?

Yes. Contact PRIVO customer support via email at or call us at 1-866-567-7486 or 1-571-297-1799 if you don’t live in the U.S. or Canada.

How do I change my information and adjust my profile, including my child’s?

You can change your username, email address, password and any other information we have on file for you by logging into your account and clicking on Account and Settings. You can manage your child’s information in Account and Settings as well, under “My Kids”. If you choose to change your verified adult email address then we will require you to complete the activation step to ensure the email address we have on record is within your control.

What if I forget my password?

If you forget your password, you just have to click on the “Forgot my Password” link on the login page and you will be prompted what to do next. If that doesn’t work, send an email to  or call us at 1-866-567-7486 or 1-571-297-1799 if you don’t live in the U.S. or Canada.

Can I change the email I have associated to my account?

Yes. You can change the email we have associated with your account by logging in to PRIVO directly and go to Account and Settings.

Can I change my child’s username?

Yes. You can do this by going into your Account and Settings then click on “My Kids”.

My child made an account and provided a fake parent email. What should we do?

Your child can log back in to PRIVO and since they have not received permission yet, will receive a message that we are still waiting on for their parents permission. At that point, he/she should be able to change the parent email in order to receive permission to move forward. If this does not work, you can contact the customer support team by sending an email to  or call us at 1-866-567-7486 or 1-571-297-1799 if you don’t live in the U.S. or Canada and they will help you resolve this issue.

What is COPPA?

The Children’s Online Privacy Protection Act (COPPA), effective as of April 2000, was established by Congress to protect children’s online privacy. COPPA requires that online operators adhere to specific guidelines regarding the collection and handling of personally identifiable information collected from children under the age of 13. For more information about COPPA and your child’s rights to online privacy, visit the FTC’s Kids’ Privacy website for parents at

What information do you collect?

PRIVO does not collect more information than reasonably necessary for a child to participate in a given activity.

If a child begins the registration process for an account on a PRIVO-Lock enabled Online Service, such as a child-directed website or mobile app, or directly with PRIVO, on behalf of the PRIVO-enabled Online Service, PRIVO collects the child’s first name, date of birth, username, password and depending on the Online Service gender, grade, display name, and child email address if a parent email was provided to help remind them of their password if they forget.

A child may provide PRIVO with a parent email address or a PRIVO iD so that PRIVO can contact the parent to get verifiable consent to the child’s use of the PRIVO-Lock enabled Online Service.  This information is not required and is not used for any other purposes before the parent gives permission for its use, however, the child may not (by law or the policies of the Online Service) be able to participate in all aspects of the Online Service (for example, chat or photo sharing) until PRIVO has secured verifiable parental consent.  PRIVO does not collect more information than reasonably necessary for a child to participate in a given activity.  The PRIVO-Lock enabled Online Service may collect additional information from your child and will disclose this to you in its privacy policy along with full disclosure within the service listing within the PRIVO directory and throughout the permission management screens presented to parents at the time consent is established.

Is my profile made public?

No, PRIVO does not make your profile public, unless you give consent to a specific site, app or game to do so.

If your child signs up for a site, app, game or online service in the PRIVO iD network that has social features and/or would want to make specific information your child provided public, they would need to tell you what would be shared and you would need to provide affirmative consent.

What information do you share that my child and/or I provide?

PRIVO only uses information collected directly from you for the purposes stated.  The information you provide when establishing a PRIVO iD account, on or a PRIVO-Lock enabled Online Service, is used to facilitate registration on our member services and process verifiable parental consent when required by law or client policy. We will also use this information to allow you to grant consent for you or your child to opt into additional PRIVO-Lock enabled Online Services that use the PRIVO iD for log in. The parental information we collect is shared with only our PRIVO-Lock members that you authorize for that purpose and our third-party verification service(s), which must comply with this Privacy Policy as well and make no further use of the information used in the verification process. We will also use your information to update you about changes to our policies and to give you information about additional products and services we, or one of our clients, may offer. With your explicit consent, we may share your information with trusted third parties who offer products or services we believe you may find interesting. After opting in, if you do not want us to disclose your information in such a manner, you may opt out of disclosure by following the procedures described in the next section.

What does the PRIVO seal mean?

The PRIVO seal means that the online property adheres to the strict information collection, use and disclosure requirements set forth by PRIVO’s certification program, PRIVO-Cert. PRIVO is a FTC approved COPPA Safe Harbor and an independent, third-party organization committed to safeguarding children’s personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet. The PRIVO certification seal posted signifies the property has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices or the practices of any digital property you see the PRIVO seal on, please contact us at

Why do I have to create a username and a display name?

When you create an account for the first time on a online service utilizing PRIVO-Lock, then you may or may not be required to create a username. The service requirements will dictate this policy. When you create a username, it becomes your PRIVO iD. When you register on a second service utilizing PRIVO-Lock, then the PRIVO iD account becomes federated and the username you create on the second service will become a service specific display name and must adhere to the display name rules of the service. Your username will not be made public.

Minors are required to create a username at all times.Non-minors may not be required to create a username (it depends on the service requirements). If you do not create a username at the point of initial registration with an online property using PRIVO-Lock,then your email address is your PRIVO iD until such time that a username is added to the account. In either case, an adultcan login with either a username or an email address.

Display names are names created to be used as an identifier on a service. In some cases, as approved through verification, a display name can and will be the same as the username. Display names can be used to login to the specific online service in which they were created for. YOU SHOULD NOT INCLUDE PERSONALLY IDENTIFIABLE INFORMATION WHEN CREATING A DISPLAY NAME. Display names are public facing.

Can my display name be used to login to a site, app, game or online service?

Display names can be used to login to the specific online property  in which they were created for.

Why am I not allowed to change my birthdate associated to my PRIVO iD?

Your birthdate is the key identifier in determining who you are as a user on a specific service.  PRIVO does not allow a user to change their birthdate once the account has been verified.  If you need to change your birthdate because you made a mistake during registration then you will need to contact Customer Support and speak with a representative to correct the incorrect data.  You can contact Customer Support at

I have not received the registration email to activate and verify my account. What do I need to do? How can I have it resent?

If you have not recieved your registration email to activate and verify your account, from signing up with PRIVO or any other online property using PRIVO-Lock, then you can try the following:

  • Be sure to check your SPAM and/or BULK folders. The email will come from
  • Attempt to login to the service you are registering for.  At the point of authentication, your account should be recognized and you should be given the opportunity to resend the registration email.
  • Check your Message Center by logging into PRIVO directly.
  • Contact Customer Support at and request to have the registration email resent.  Be sure to send the request from the email address you used to intially register or that your child put down for you.
Why is my login not working?

If your login is not working, and you have attempted to reset your password and it still does not work, then you can contact Customer Service at and a representative will assist you in correcting the login problem.

I’m having trouble resetting my password. What should I do?

If you have not recieved your password reset email and already checked your spam folder, then you can contact Customer Support at and someone can assist you in recovering or resetting your password.

I already have a PRIVO iD. How can I access other PRIVO iD enabled online properties?

If you already have a PRIVO iD, then you can check out PRIVO’s discovery platform to find other online properties that accept the PRIVO iD. If a child is signed in, they can ask for their parents permission inside the directory or go to the property directly and sign in with their PRIVO iD. A notification will be sent to the parent and if permission is needed, PRIVO will send a permission request to the parent/guardian. Notifications and permission requests at this time are sent via email and can be accessed in the PRIVO Message Center.

If a parent is signed in to PRIVO, they can go to the discovery platform and they can pre-approve and approve their child(ren) for any online property that accepts the PRIVO iD.

Also, look for the PRIVO seal and PRIVO iD sign in button on apps, sites and games you may come across while surfing online.

Can I pre-approve my child’s access with a one time click that would cover all the sites, apps, games and online services in the PRIVO iD Network?

No. We cannot blanket permission across our network. However, once we have the proper level of verifiable adult consent, which we only need to do once, a parent can pre-approve individual sites, apps, games and services in the PRIVO iD network for their child(ren). This can be done by going to PRIVO’s discovery platform directly and clicking on the “Give Permission” button in each individual listing. You will then see what features and activities you are consenting to, in addition to receiving proper notice and information.